SENIOR CREATIVE
DIRECTOR, CONSULTANT, MENTOR AND COPYWRITER

Born and raised in Malaysia. Packed and delivered to China. 18-year veteran in the creative industry.

 

His Journey

2023 - now Mediabrands Content Studio (MY) ECD
2021 - 2023
Dentsu next (Shanghai) Senior CD
2016 - 2020 Denstu CDC (Shanghai) CD
2015 - 2016 AKQA (Shanghai) ACD
2010 - 2015 Leo Burnett (MY) Creative Group Head
2008 - 2010 Publicis (MY) Copywriter
2006 - 2008 Ogilvy & Mather (MY) Copywriter
2004 - 2006 Foote, Cone & Belding (MY) Account Executive

 

His Milestones

  • Instructor for AdStars Global MAD Academy 2022

  • AdStars Preliminary Judge in 2018 and 2019

  • Ranked at 671st (in Asia) and 73rd (in China) by Creative Brief Asia

  • Guest speaker at Porsche Motors Innovation Day

  • 3x winner of ’10 Most Watched YouTube Ads in Malaysia’

  • Accolades from New York Festivals, London International Awards, One Show, AdStars, AdFest, Spikes, Great Wall Awards and more.

Building brands in Malaysia for 11 years

 

Innovating brands in China for 7 years

WHAT PEOPLE SAY ABOUT HIM

 

“I rarely come across real talents who stand out like Andrew.

We’ve often bounce off creative ideas and Andrew has always been quick to take any immediate rough thoughts further. I was impressed by his flexibility to connect ideas with purpose effortlessly. That skill seems to come perfectly naturally to him.

He truly believes in the magic he is trying to make. He is a great responsible creative leader and an even better friend.”

— Joey Khor, ECD at George P. Johnson


“Andrew, always being calm, patient and also a great listener. Every juniors and team members from different disciplines enjoyed working with him. His jokes can crack a tense situation and turn it into something more bearable!

I enjoyed working with him. He was solution driven even with tight deadlines. He understands it’s a team effort, always strived to be a better for the team and not just for himself.”

— Bridget Hong, Project Director

“Andrew tells stories people want to listen to.

He’s a highly talented creative with the ability to come up with really innovative and compelling work.

Thankfully, he also has the patience and maturity to successfully mentor and coach younger talents.”

— Robert Kay, Leader of One Publicis Team Maxis


“Andrew is the reason I am where I am today. As a mentor, he was kind, patient and understanding. When we worked together, he was very generous in sharing knowledge. He took care of the whole team and he made us a family.

Andrew is super responsible. In his early years as a leader, I watched as he took on many responsibilities with his partner, even if it meant working additional hours. Every challenge was met superbly and patiently. He is the kind of leader young creatives should aspire to be one day.

He never settled for anything "normal", and was always looking to push the work to make it better.

— Krystle Morais, ACD at VaynerMedia APAC


“This guy comes up with the craziest, wildest ideas
that somehow still make sense.

Borderline insane.

9/10 would hire, the 1 person who won’t is an asshole.”

— Helmi Ismail, Drummer for TERRER
& Level 69 Confessor/Paladin


“We need to talk about nuclear energy,
a matter I hold dear to my heart.

What role will it play in the energy system?
How will we harness nuclear technologies?
And at what lengths will we go to meet the world’s growing energy needs?

Andrew was unfortunately not very well-versed about the principles of nuclear power, or the consideration for small modular reactors.

But he fed me with a carrot, which I thought was pretty ace. So yeah, Andrew is cool to hang with.”

— 大白, Resident alpaca at Shanghai Wild Animal Park

Check out the works here