Kao
‘BEAUTY IN DIAGNOSIS‘
According to the World Health Organisation, a staggering 900 million people worldwide suffer from skin diseases.
Despite the preventability of most skin issues through early detection, accessibility of skin diagnosis machines
remains a significant challenge, compounded by the complexity of result metrics.
As the leading skincare brand in Asia, KAO firmly believes that the key to fostering routine skin diagnosis
lies in crafting an elegant and effective solution. Drawing upon extensive skin analysis from KAO R&D, we developed a new A.I. algorithm that turns complicated skin diagnosis into beautiful skin art, illuminating areas that require the user's utmost attention.
As the user's skin undergoes changes, our skin art evolves in response.
We launched this algorithm as a web app to make it easily accessible on smartphones.
This new diagnosis has sparked considerable interest – more people perform self-checks more than once a month
and even share their with friends for collective discussions.
dentsu creative x UseDem
RAD
RAD is a sustainable project to transform used billboard materials into durable designer bags.
This purpose-driven collaboration with UseDem - the first industrial denim upcycling brand in China -
aims to inspire and drive change beyond advertising.
China Biodiversity Conservation and Green Development Foundation
‘ANGRY PANGO‘
Angry Pango is a fantastical and raw music video that features an exaggeratedly angry pangolin being slaughtered to extinction. Utilising mixed visual languages, heavy metal and enraged lyrics to dramatise Angry Pango’s frustration, the music video shifts viewers back to the pangolin’s reality and ends with a call-to-action for help.
GU
‘CARE LABEL’
In China, millions of people from rural areas migrate to big cities in search of bigger job opportunities. But in pursuit of a better future, they are separated from their loved ones and reunite only once every year during Chinese New Year. We redesigned GU clothes’ care labels and gave them a personal touch with caring messages. Each Care Label symbol was crafted with heartfelt messages that’ll always be by the wearer’s side.
Nike Malaysia
‘HONOUR RUNS DEEP‘
To launch the new Malaysia national football jersey, we created a range of inspiring key visuals
featuring Malaysia’s national footballers unleashing their Harimau Malaya (Malaysian Tiger) spirit.
Kobayashi Pharmaceutical
‘AIR POLLUTION DISCOUNT‘
To drive sales of Kobayashi face masks, we created a live H5
that dispenses a discount coupon based on the user’s location and real-time air pollution level data.
Johnson’s Baby
‘DADICATION‘
Insights showed us that 70% of fathers don’t spend quality time with their child. We launched a campaign to inspire dads
with an emotional film and an online pledge especially for fathers to share their #Dadication.
QUARANTAINMENT
With three or even four weeks stuck in a hotel room with uninspiring hotel meals, quarantined travellers only had one view to the outside world through their room window. We seized this view as an opportunity to provide fun to quarantined travellers and help local restaurants by staging a series of live stunt games
that not only provided a momentary diversion but also free food coupons.
Disney Pixar
‘A LITTLE IMAGINATION MAKES A DIFFERENCE ‘
Disney wanted to inspire the young generation with its magic and build brand love with them.
We curated real stories from popular figures who shared how they were influenced by Disney Pixar’s magic to achieve their dreams.
KFC
‘WINGS NATION‘
When the world was undivided over burgers, fries, nuggets and others,
we united fast food lovers with Wings Nation!
Sony Interactive Entertainment
‘BEYOND EXTRAORDINARY‘
To launch PlayStation 5’s promise of an immersive entertainment experience, we launched the PS5 on one of China’s biggest screen at The Place, Beijing. Media members and KOLs were invited to play and be amazed by PS5’s immersive experience.
Panasonic Lamdash
‘CLOSE SHAVE KISSES‘
Close Shave Kisses, a series of entertaining videos to demonstrate the ultimate reason why guys
(and girls for their male partners) should use Panasonic Lamdash - for deeper and more intimate kisses!
Hotlink Prepaid
‘KEEP THE OHHSOME ALWAYS ON‘
To launch the new Hotlink prepaid plan with an ‘Always On’ mobile Internet experience,
we celebrate the experience by creating an Ohhsome Internet world - inspired by trending events, memes, GIFs and viral videos.
Petronas
‘YOUNG HEARTS‘
‘Young Hearts’ is a story that reminds us all to celebrate Chinese New Year
with the same zest that we did when we were young, no matter how old we may be.
Maxis
‘THIS IS MY NAME‘
Every Chinese name carries a deep meaning, given in hopes of what parents aspire for their child to grow into. But the younger generation are choosing their own names, overshadowing the birth name given by their parents. We told a story that encouraged the younger generation to embrace their birth names, wear it with pride and reconnect with their parents wishes.
Petronas
‘KE PANGKUAN BONDA‘
Home is where it all begins. Home is where we learn about traditions, life lessons and create memories with our family. And all these haven't changed even until today. This webfilm takes us through the growing years
of a small family and their young daughter on the eve and the first day of Raya.
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